Updated on
- 21 July 2024
Content Writing in 2024: Where & How to Start (A Complete Guide)
As someone who has been in the content writing field for quite some time now, the most common ice-breaker that my relatives or random acquaintances use on me is, “You know what, I’ve been trying to start content writing as a side hustle for quite some time now, where should I start?” In fact, I have answered this so many times that I could reply to you in my sleep and still speak it word for word as the last time I was asked this.
But this also makes me proud of how fast Content Writing is growing as a field. When AI gained momentum in the beginning, everybody (including myself) was shit-scared that it’s a wrap for writing, but I’m still employed, and although the workflow has changed, I’m still having just as much ( maybe even more) fun at my job.
So how can you get started as well? Let’s get into it.
Understanding Content Writing
So, what exactly is content writing? At its core, content writing involves creating valuable, relevant, and consistent content to attract and engage a target audience.
In 2024, content writing is indispensable as even traditional businesses are moving online today. It’s a key driver for marketing strategies, helping businesses connect with their audience on a deeper level.
There are so many types of writing. Web content writing, speech writing, article writing, product descriptions, social media content and news writing to name a few. Each one has a different formula (and you might not be the best at all of them) so try them out, create imaginary projects and evaluate where your creative juices really flow.
Let’s break down the various types of content writing you might encounter:
Blog Posts and Articles
These are your bread and butter. Blog posts are usually informal and conversational, perfect for engaging your audience. Articles, on the other hand, can be more in-depth and formal, offering valuable insights or detailed analysis.
SEO Content
This type of writing focuses on optimising content to rank higher on search engines by using the right keywords and creating content that answers the questions people are searching for. It requires little technical knowledge and usually pays higher than typical article writing.
Product Descriptions and Copywriting
Here, the goal is to persuade. Effective product descriptions highlight the benefits of a product, while copywriting is writing short pieces of effective content that can span from ad copy to landing pages, all designed to convert readers into customers.
Technical Writing and Whitepapers
These cater to niche audiences and involve a lot of research. If you’re someone who likes the technical details of a product before buying it and can simplify complex jargon very easily, this might be the field for you. You’ll mostly be working for industries like IT, engineering, and finance.
Social Media Posts and Email Newsletters
These are all about engagement and direct communication. Social media posts need to be short, catchy, and shareable and adapted to the language that your target audience speaks. Email newsletters, on the other hand, are a lot more informative and drafted with the motive of keeping your audience updated and driving traffic to your website or the latest offers.
Steps to Start Content Writing in 2024
Ready to start your content writing journey? Follow these steps:
1. Choose a Niche
The content writing landscape is very competitive, and specialising in a particular area can set you apart. Each industry has its jargon, and practising in the same industry for a while and make you an expert in the field in no time.
Whether it’s technology, health, or travel, pick a niche you’re passionate about and read articles on it regularly. Eventually, you’ll start to feel confident enough to write something on your own. If you’re having fun in the process and the pieces are turning out decent, you’re headed in the right direction.
2. Build a Portfolio
Start creating and showcasing your writing samples. Don’t overthink it, just start writing. This could be through a personal blog, guest posts on their sites, or even LinkedIn articles. Find a topic that’s interesting to you, research it, and write about it in your own flavour.
Your first piece won’t be your best, but by the ninth piece, you’ll know what you’re talking about, and it’ll be worth reading.
3. Network and Join Communities
Join writing groups on platforms like LinkedIn and facebook and connect with other writers that are in the same niche as you. This is especially important when you’re starting out as a freelancer because connections can help you get referred to potentials clients.
Having a mentor at the beginning of your career can be a game-changer. Ask for feedback on your pieces and diligently seek ways to improve and get your work out in the market.
4. Learn SEO
SEO, or Search Engine Optimization, is making your website friendly and attractive to search engines like Google. When someone searches for something online, SEO helps your site appear higher up in the search results.
Basic SEO practices are essential for getting your content noticed. Learn about keyword research, on-page SEO, and how to write meta descriptions. You can find SEO courses on Coursera, EdX or find free courses on youtube.
5. Apply for Jobs or Freelance
Look for job opportunities on sites like Indeed and LinkedIn or freelancing platforms like Upwork and Fiverr. You can skim through your existing connections and reach out to friends and family who might be interested in your services.
Tailor your applications to showcase your strengths and relevant experience. Share your portfolio with colleagues and stay persistent in applying to jobs.
Tools and Resources
There are plenty of tools and resources to help you hone your content writing skills:
Writing Tools
Grammarly and Hemingway can help you write clearer, error-free content.
SEO Tools
Tools like Google Analytics, Ahrefs, and SEMrush are great for understanding what your audience is searching for and how to optimise your content.
Research Tools
Google Scholar and industry reports can provide in-depth information and statistics to support your content.
Educational Resources
Online courses, blogs, and books can provide valuable insights and tips from experienced content writers.
Conclusion
Content writing in 2024 offers incredible opportunities for those willing to learn and adapt. You can embark on a successful content writing journey by understanding the different types of content, honing the necessary skills, and utilising the right tools.
If you’re stuck somewhere, feel free to reach out to me via email below.
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